After 24 years of popular demand for the same trusted and unchanged custard slice sold at Zaras’ Café branches in KZN & JHB, it was decided to bring some new life to this
top selling treat. The hope was to inspire the exploration of custard with the same trusted quality and warm welcoming environment that the original custard slice brought to
the table. A new franchise was to be launched around this comforting and delicious ingredient (Custard!) where the original custard slice could be enhanced with fresh concepts
and additional flavours. Our job was to create the visual identity of this new brand.